Most people do not love buying life insurance. Have you ever heard someone say, “Guess what? I’m so excited – this weekend, my wife and I are going to BUY LIFE INSURANCE. Woooo!”
The #1 reason why buying life insurance is not a popular pastime? It’s complicated. It’s difficult. It’s hard to get “plain English” explanations for what it’s all about. It’s hard to know if you’re getting a good deal and it’s hard to understand the different options and benefits and price points from all the various life insurance companies.