
FOR IMMEDIATE RELEASE
DATE: May 25, 2011
MyInsuranceExpert.com Accidently Leaks Ad Pitch
Insurance Firm CEO Sends Confidential Email to Entire Mailing List
(Troy, MI) – On Tuesday, May 24, 2011 at 4:45 p.m., Lorne Zalesin, CEO of online life insurance brokerage firm MyInsuranceExpert.com, inadvertently sent a confidential email to the company’s entire mailing list.
The email was intended to solicit feedback from MyInsuranceExpert.com’s leadership team, board and investors about advertising concepts presented by the company’s ad agency. Zalesin was concerned that MyInsuranceExpert.com’s customers and prospects might find the concepts offensive. Making matters worse, the concepts in question were attached to the email.
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