“Easy to work with” was recently cited by eMarketer.com as the #1 most valued trait of insurance providers according to U.S. consumers. Our CFO, Mike Zultowski, provided some color to the company on what “easy to work with” means…
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Easy: Order a meal at Taco Bell or McDonalds. Look at a picture of the meal and tell the server “#1.”

Not Easy: Try ordering a hamburger at Bagger Dave’s for the first time, or sushi for that matter. You need a pencil and paper to order and the number of possible meal combinations is in the tens of thousands – not eight like McDonalds.

Sure, I know at Bagger Dave’s French fries appear on the order worksheet in multiple locations because it can be both a side and/or a topping. But as a customer, I’m not here to tell you on a sheet of paper what ingredients to make my burger with… you’re the restaurant, you’re in the business of making good food from your own secret recipe. Give it a kickass name that’s going to make me want to eat it – like the “5 Alarm Burger” at Red Robin. I say, “I’ll have the 5 Alarm and a tall beer.” Instead, the waitress at Bagger Dave’s starts with, “Have you eaten here before?” Translation: We have ground beef and 500 toppings in the back, what do you want?

Buying life insurance for most people is a one-time event; who wants to deal with a learning curve? That’s what we’re here for. Here are four pictures of various sized bags of money, which one do you want for your loved ones when you die? Check please.